Hiring and Recruiting Salespeople Essay Example | Topics and Well Written Essays - 1000 words

Hiring and Recruiting Salespeople - Essay Example For instance, the hiring of right and dedicated employees increases organizational productivity, internal efficiency, effectiveness and performance. One of the most important jobs of HR managers, who also serve as employee advocates, is to hire right marketing and sales personnel. It is worthwhile to mention that sales’ people play their vital role in success and prosperity of an organisation because they are responsible for push marketing, direct selling, advertising and smooth distribution of goods and services. For instance, the capable, well – trained, educated and professional sales personnel with strong marketing skills could convince and persuade distribution channel members (such as dealers, partners, whole sellers and retailers) and end-users about the scope and profitability of business products. Therefore, the employment of dedicated, motivated, confident, enthusiastic and hard-working salesmen enable the company to increase short and long run sales, build cordial relationships with all distribution channel members, improve sales network and operations management, resolve customer issues and complaints, e nhance customer satisfaction level and perceived loyalty. In short, all manufacturing and trading firms solely depend upon the performance and contribution of sales staff because they produce and sell want – satisfying goods in the market. However, today service organizations such as insurance firms, mutual firms and other financial businesses have also become reliant on contributions from sales people, because they persuade potential customers to benefit from goods and services of their respective business enterprise.