E †Marketing of the Music Products Essay Example for Free

E Marketing of the Music Products EssayThe success of medicinal drug selling traditionally has been determined by the power of the euphonyians artists and the consumers. However there had been a quantum change in the power recently thanks to the increase use of nurture and communication technology. The medicinal drug pains had enormous held the power to control the development of the trade, but the advent of the net profit and the technological advancement in the information and communication technology has allowed the artistes and consumers to take power of their own. there were initial apprehensions about the impact of the internet on the merchandise of the unison pains due to the presence of file-sharing and peer-to-peer networks that might hinder the suppuration of sales of the medication products. However it so happened that the internet has opened up a sea of chances for the growth of the marketing of the unison products through the development of saucil y retail channels for consumers as well as for the artistes to take value of the increased customer net work.This marketing channel has do much much medical specialty forthcoming to a much wider and larger set of auditory modality and consumers. Punjabi music and songs have been estimated to originate between the fourteenth and 15th century, as folklore with the farmers composing songs in their own dialects and tunes. in that location be distinct varieties of Punjabi music that ravish the music lovers. The Punjabi music market had grown with the time by selling the products through recorded cassette tapes and therefore through the medium of compact discs.With the passage of time the internet marketing has taken over the reins and the industry developed with newer and im be technological means of marketing the ancient cultural treasure. The internet marketing has proved to be an effective platform for the Punjabi music to gain everydayity not only in India but end-to-end the world. There is a huge difference in the marketing strategy and approaches of the Punjabi music industry sooner and after the introduction of internet as a marketing medium.Internet marketing has made the industry to constantly work on finding new strategies to develop the marketing efforts. While originally it was savvy that features like file sharing and peer-to-peer networks will hamper the growth of the sale of Punjabi music products, there were no such hindrances in reality and the industry is growing day by day with the introduction of new and improved music themes. With the service of internet marketing the purchasing of music products has improved considerably and this has increased the customer needs and preferences.In this context this require looks at the contribution of internet marketing to the growth of sale of Punjabi music products and how internet has helped the music industry to introduce new and improved modes of marketing. The scope of the training is to review the development of the Punjabi music industry over the spot of time along with the development of the internet marketing concept. The study also analyses the problems in the music industry associated with the development of the internet market. 1. 1 query ObjectivesWhile looking at the overall development of the internet marketing of the Indian Punjabi music the study has other objectives like 1. Comparing the differences in the marketing approaches prior to the introduction and development of the internet marketing and the present day approaches backed by internet marketing. 2. Exploring the available present and future technologies that fire help the music industry grow 3. Analysing the impact of these technologies on the conduct of business and development of marketing for the music industry in general4. Reviewing the response of the music industry to the technological developments 5. Assessing the impact the internet marketing had on the consumer preferences and tas tes in the context of the music industry in general and Punjabi music in particular(prenominal) 6. Assessing the impact of file sharing and peer-to-peer networks on the internet marketing of the music products. 7. Assessing the possibility of turning the dickhead music routes to legitimate salable propositions. 1. 2 Research ScopeThe study intends to review the development of the marketing concept of the music industry in general and the Punjabi music in particular over the period of time till the introduction of the concept of internet marketing and how the marketing concepts have changed over time. This can be seen from the changes in consumer preferences over the time in them asking new and more improved slipway of listening to the music without losing the quality of the music. Examples in this connection be the I-pods and MP3 concepts.The findings of this study will greatly involution the music lovers as well as the music industry because some interesting information on the E-marketing strategies would be evolved which can help them to adapt to the latest developments in the technology. The study will also come about to the psychoanalysis of the reasons and extent of piracy prevalent in the music industry and the scope for converting such piracies to saleable propositions. Overall the study aims at reviewing the growth of the music industry over the period of technological improvements. 1. 3 Research QuestionsThis study attempts to answer the following research questions among other things 1. What is the impact of technological developments in the marketing growth of the music industry in general and Indian Punjabi music in particular? 2. What are the changes in the consumer preferences in respect of the music products with the development of internet marketing in the music industry? 3. What are the chances that piracy in the E-marketing can be contained with respect to the music products? 1. 4 Structure of the oration In order to make a cohesive intromission this dissertation has been divided in to different chapters.Chapter 1 makes a brief introduction to the readers about the background of the Punjabi music and the internet marketing macrocosm the subject the thesis is going to deal. This chapter also outlines the objectives of the research and sets the questions that the research intends to find answers. Chapter 2 makes a expatiate review of the available literature on the internet marketing of the music products and the associated issues with a view to familiarise the readers to the discussions on the core subject of the paper Impact of Internet on Indian Punjabi Music attention An overview on the Internet Marketing of the Music Products .Chapter 3 presents an account of the research methodology that was adopted to converge the information and data needed for the completion of the research along with a justification for the chosen method of research. The findings of the research and an analysis there of constitutes Chapter 4. Some concluding remarks recapitulating the issues discussed forming the content of the text is presented in the final chapter 5. There were certain limitations of this research which are mentioned in the concluding chapter.Chapter 2 Literature Review The scope of this chapter extends to the presentation of a review of the available literature on the subject of the impact of the internet marketing on the Indian Punjabi music industry. While reviewing the literature on this particular subject the study also extends to an analysis of the impact of E-marketing on the music industry and its products. 2. 1 Indian Punjabi Music a Background As observed earlier the origin of the Indian Punjabi music dates back to the 14th or 15 the century. develop as folklore the music had the exquisite character of instilling energy and rhythm in to the lives of those who sing these songs. There are a number of varieties of Punjabi songs like bhangara, jhumar, luddi, giddha, julli and so on. The music had a vibrant style which made it popular in the world and with the migration of the people the music also travelled westwards. With the fascination for this kind of music the Punjabi music and songs have acquired a greater significance in the international world of music.Music charts are being prepared with the flavor of this Asian culture. The Punjabi music has developed to such an extent that it is compared with other popular music like rock and reggae. Even European songs are infused with the mixture of the Punjabi music and songs and have attracted music lovers all over the world. (Indian Child) 2. 1. 1 Development of Indian Punjabi Music Bhangra one of the traditional forms of Indian Punjabi music has become increasingly popular in the Western music cultures over the period.With a tradition of more than 500 years old bhangra which was performed during harvest festivals was increasingly being performed in weddings and other joyous cause like New Year celebrations. Ac cording to Asia Today though the Indian Punjabi music bhangra is still performed in its traditional form, in recent years the music has taken new versions in the form of remixes, take on songs, hip-hop, reggae and house music and through these new forms has developed a growing Western audience in the regions of Europe and North America.The music has seen its developments in the UK during the 1970s when it started influencing the British club scenes. The development of the music has been speed due to the presence of a large section of South Asian Diaspora especially belonging to the game generation youngsters in the whole of Europe and more specifically in the UK. In the recent erstwhile(prenominal) bhangra has reverted back to its original drum beats and it is sure that this music will enthrall more audience world wide in the years to come (Asia Today)