Rhetorical Analysis the Gigantic Society Mirror : Media.

ENL 101 test 2 Assignment Prof. M. Ryckebusch. Final Draft 03/26/12 Luis Serrano name Count 820 The Gigantic Society Mirror Media. Living in a society with a fierce hunger for capitalism generates an active packaging of companies services and products which incites people to spend money on them. Advertisements and publicity pass water a strong influence on the companies marketing process, where creativity and novelty argon the keys of cajoleing new customers, but the intrigue preserves on where should the limits for this advertisements be bounded in ready for society not be undecided to things like personnel through the media .In her search, Two Ways A Women washbowl Get Hurt, Jean Kilbourne an award-winning author and educator who is outgo known for her works about media symbols effects on young people- emphasizes how violence ( specifically sexualized violence ) in our culture is present through the media, which she recognizes as a powerful mirror in which society is nearlyhow cause by. Kilbournes analysis suggests that erotism in advertising promotes pornography, which primary(prenominal) last , according to her, is to embraces the report on people minds that women argon objects used to perform mens sexual desire ( Kilbourne 459).The use of the images in the strive serves as evidence to support the authors message, where she invites the audience to view her arguments by applying appeals to reason while they visualize how inhuman and violent some(a) advertisements are. In addition to her thesis, the author emphasizes that some advertisements foster the belief that women come back men with sex when they interrupt or buy their products ( Kilbourne 459 ). An equally prodigious aspect mentioned is that these advertisements produce a collateral damage that aims both genders, where man-to-man ideas/actions coming from the images mentioned digest be self-harming (Kilborne 467).As mentioned before, Kilbourne explains in one of her parag raphs that certain advertisements are not exactly harmful to women, but also to men. She adds that our economy system of rules has developed new markets that had targeted men as sex objects in advertisements. reason for in support of this position, can be found in the image of an almost naked man making a advertisements of Calvin Klein Jeans, which is shown to sustain her idea of how pornography is invading the media and the negative effects it has on humans by promoting violent aspects (Kilborne 467).Even though she mentions that men dont feel targeted the homogeneous elan women do, nor they feel threaten by this advertisements, the objectification of any human existence is a dangerous thing and its never good. Furthermore, it can be seen from the in a higher place analysis, that if a man grows up seeing advertisements that encourage them to mistreat women, thither give be a high possibility that he will perform much(prenominal) acts of sexism and violence. The images that bombard us daily influence us to think and behave in certain ways, profoundly affecting the way we see ourselves and others.In this manner, men are also victims of the publicity in the media because they competency find themselves in legal accusations and problems because of their lack of understanding how a women should be treated. The author earns the attention from a different audience, likeable to pathos, since she mentions how men are also targeted from the media. In order to support her call and bridge the controversy the author involves some images, through the essay, in order to bring logos to her thesis. However, there is no shortage of disagreement with the judgements of some images as the main encouragers for a man to mistreat a woman.In the pictures provided corresponding to mens cologne advertisements- the author induce that the admonition scum bag the publicity infers that ignoring and mistreating a women is a way a men can get her attraction. It is quite obviou s that these advertisements she shows are targeted for men customers and the main finis of these advertisements sponsoring products like colognes, is basically to show how effective they are among women. Moreover , it is primal to mention that we live in a materialistic society where what what we wear or use is a form of expression that is intended to attract our peers, and in this case the opposite sex.So when men are wearing a olfactory property , they expect women would like the smell of it, since the main purpose of its use is attracting women . So on most pictures of cologne , you will evermore expect a man surrounded by women, indicating the effectiveness of the fragrance instead of mens supremacy over women. In such declarations, the author show weakness on her credibility by applying prodigality of emotions when she describes this images, it is apparently clear that the authors feelings lead her to a misconception of some pictures which discredits her ethos.In writing t his essay, Kilbourne approach a challenging task to write an impressive and brief essay about two of the most broad topics in our society which are media and gender stratification. The problem of people being indifferent toward advertisements is a effect of fact that only few have been aware of. Even if the main purpose of Kilbourne was to target (by different emotional appeals and some biased womens rightist thoughts) women as her main audience, this essay embraces the idea of how dangerous the media can be in our society and how offensive it can be . not only women, but buy any human being.