Cultural Anthropology Assignment 8

Information and Communication Revolution in SocietyWe atomic event 18 encouraging in the revolutionary times as engineering has brought a seismic lurch in wholly the communication that is victorious place in the hunting appoint . Today , after more(prenominal) than a century of electric technology , we have extensive our central nervous system itself in a world(prenominal) embrace abolishing both s footstep and time (McLuhan , 1964 ,. 3 ) The late selective information and communication technologies , as hearty as those that ar waiting to be discovered in near rising , have laid down the universe of the global information based society . Humanity is rattling quickly adapting to the technological novelties . passel are ad solelying to al unitary the innovations and changes instantly and quickly . The desire fo r rude(a)er ways of getting information and entertainment are increase . The young are being fed documentary quite of information and entertainment separately . We have learn in the course that in ripe times media plays a square role in shaping the society and this straight off relates to this make out and brings forward the strong impact of the modern media on society . Since computer and communication is the spine of the intelligence activity and entertainment attention , the creation and use of in the raw media is assisted by the advocate of computer processing . Hence websites , wikis , blogs podcasting , winding devices , e-mails and attachments , interactive telecasting , virtual world , video games , hypertext prevarication , and electronic kiosks are at gravel considered new media . The new media is making our hereafter more advanced at an accelerating pace . Cairncross rightly notice that , .technology takes shape long before its full phase of the moon c onsequences for society come forth (2001 ,.!

1 ) One major(ip) way in which everyone has been alter by the wave of new media is that , now the media does not present information and entertainment to us further with us slew are not inactive audition of the media but actively participate in all the media related activities , as it is super interactive in temper One such change is the ability of individual members of the reference to determine their personal patterns of media usage rather than being at the mercy of schedules determined by television broadcasters (Rayner , Wall and Kruger , 2004 ,. 221 ) The audience decides what it desires to see or c omprehend . Media is no longer controlled by companies but by its audiences . People do not just read content but make content also Hence technology is supporting society and in indemnification is getting support from it . some(prenominal) have become indispensable for one anotherReferencesCairncross , F (2001 . The remnant Of Distance : How the Communications Revolution Is changing OurLives . capital of the United Kingdom : Harvard tune School PressMcLuhan , M (1964 . Understanding Media . London : Routledge and Kegan PaulRayner ,, Wall ,, Kruger , S (2004 . Media Studies : The Essential Resource . London : Routledge PAGEPAGE 3...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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